Yesterday evening was spent working for Multiatleten and Diadora at an event called "Løb med Avisen" (translated: run with the newspaper), a collaboration during winter and spring with the local newspaper, that helps people start running in the best way possible.
They offer one run every week with lots of like minded people, as well as lectures from guest speakers about how to take care of your body when you're training. Overall it's a wonderful package that easily integrates normal people into becoming runners.
Their most important focus is to start off slow, and progress when your body feels ready. They don't run with high speed, but rather focus on running in a pace where you can socialise with the others.
Speaking as a running junkie, I could easily say that I love this project. Running for me is the gateway to so many more experiences, and if more people can share in the joy, the better.