Out with the old and in with the new! I'm trashing the old logo, and have spent the last few weeks, working in collaboration with my brother, on a revised logo design. We are not logo designers, so this is our/my unprofessional design process.
I ordered the old logo off Fiverr, and was super stoked when it arrived. I didn't know what to expect, and of the two logos I got, this was by far the best one. I started using it, only changing a bit of color in order for it to work in a white space.
If you have watched any of my videos, you'll recognize the font used, as I tried to make a uniform experience throughout my platform. This was the font the designer had selected.
The reason why I liked the initial logo idea was that it was a strong bold letter, divided in three just like a triathlon. It was clean, and most of all not complicated. Many triathlon logos have silhouettes in them, and the only one I have seen that I really like is the british triathlon logo.
Simplicity was key when designing it, and I was happy with sacrificing these silhouettes or symbols in order to get a simpler look.
In a story on Instagram I did last week, I asked for feedback on a couple of logos. The new one was by far the most liked and that made me very happy. It might be difficult to see exactly what the differences are between the old and the new, apart from the colors, but if you take a closer look you'll see a lot of small differences.
Instead of starting with the old file and improving it, I started off from scratch creating many revisions.
To keep the the logo consistent I decided to only use two types of rectangles in order to make the final shape. I experimented a lot with different lengths and angles, and decided after a lot of testing that a 45 degree angle would look good on all the diagonal cuts.
When I started looking at the old design, at a deeper level, it was unclear to me where the midpoint of the logo was. There was no balance, and the reasoning behind all the different decisions the previous designer had made, were not obvious to me.
By defining a clear center point I gave the logo balance, making it more pleasant to look at.
Finally it came down to choosing a proper font that has the desired traits. Those people who think that choosing a font is easy haven't really understood the idea behind conveying a message.
Even though I have watched hours upon hours of videos on YouTube about this very topic, I don't have the knowledge to say that I made the right choice.
I chose the font, Futura, which is one of the classical sans serif fonts. In my mind is it's thin, moderns and stylish, without being too weak.
What do you think of my design? I am not a designer, and lack a lot of knowledge in this department. Feedback is very welcome as long as it's constructive.